Microsoft Social Listening in Microsoft Dynamics NAV 2015

MS Social Listening




A recent update of Microsoft Dynamics NAV 2015 (Cumulative Update 3), means you can now have integration with Microsoft Social Listening (MSL).

Microsoft Social Listening helps you harness the power of the social web by analysing what people are saying on social media. You can spot trends about how people are feeling about your products or brand and then shape your messaging and sales conversations more effectively.

Microsoft Social Listening puts powerful social tools in the hands of your sales, marketing, and service teams helping them to connect on social media with your customers, prospects, and partners, right within Microsoft Dynamics or with a stand-alone app.

If someone is talking about one of your products on Facebook, Twitter, or Blogs then you will know about it!  You can monitor and chart this information to capture real-time campaign success.

Watch a short video overview to find out more about Microsoft Social Listening:

In Microsoft Dynamics NAV, you can link Items, Customers, and Vendors directly to social listening feeds to monitor social media sentiments. You can see the social analytics in the fact box for an Item. You can see what the public thinks of an Item directly from within NAV!

See the video below for information on how to set it up.

How Do I: Configure and Use Microsoft Social Listening in Microsoft Dynamics NAV 2015

Key features of Microsoft Social Listening:

Social analytics: The robust social analytics of Microsoft Social Listening provide you with easy-to-read charts and graphs, including volume history, share of voice across channels, top languages, and maps that show where posts originate. Use advanced filtering to view social data by source, sentiment, location, and more.

Social CRM: You can add social data in Microsoft Dynamics CRM or Microsoft Dynamics Marketing—on dashboards or on any forms, like Accounts or Campaigns. Help your front-line sales, marketing, and service teams deliver amazing customer experiences. Social Listening doesn’t have to be limited to a few individuals.

Listening and analytics: Gain a true understanding of your customers, business, and topics that matter to you.

Global sentiment analysis: Track conversations in up to 19 languages and sentiment natively in five languages.

Share of voice: See who’s winning. Understand which topics drive the most engagement.

Trend alerts:  Gain early insight on issues and stay on top of the topics that matter the most to you.

To find out more about Microsoft Dynamics NAV please call Paul Woods at EBS on 1300 303 973, email or visit our website to read more.

By Daniel Argus, Senior ERP Consultant at EBS


Evolution Business Systems (EBS) specialises in business management solutions that give you the freedom to focus on your business. Melbourne based EBS does this by automating your core business processes and integrating your specialist business applications to deliver the right financial management solution. With deep expertise in leading financial applications including Microsoft Dynamics NAV and Arrow Financials, EBS works beside clients to ensure their software solves problems rather than creating more. EBS has a detailed implementation strategy that is tailored to customers in terms of timelines, requirements, risks and responsibilities. While it does not sell or support hardware or site network environments, EBS informally partners with selected specialists in these areas to provide clients with a “total solution”.

Microsoft Dynamics NAV is global enterprise resource planning (ERP) software that helps more than 100,000 companies worldwide manage their accounting and finances, supply chain, and operations. Start with what you need now, and easily adapt as your business needs change. In the Microsoft cloud or on your servers—the choice is yours.

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